Ezinihitte Mbaise Cultural Carnival is the biggest cultural festival in Imo State, South East Nigeria in contents and viewership. It is the only cultural event that aggregates the cultures, traditions and heritage of Ndi Ezinihitte and Mbaise in general and projects same to the world in a very convivial atmosphere using drama, music, fashion shows and other cultural creativities. The carnival is a honey comb for lovers of culture, tradition and fun seekers within and outside Imo State. The event comes up in the last week of every December and lasts to the first week of January, the following year, giving you minimum of five days constant entertainment. It therefore provides a platform for brands maximum exposure while giving them ample opportunity to increase their market shares. The Ezinihitte carnival enjoys an estimated viewership of not less than two million people both on ground and via the electronic media as most of the activities will be streamed online. Brands therefore have the opportunity of being viewed both within and outside Nigeria. The carnival takes place in Ezinihitte Mbaise local government area of Imo State. The local government is made up of Twenty-eight autonomous communities with each of the communities having a population of about a million people both within Nigeria and diaspora making Ezinihitte Mbaise one of the most populous local government areas in Nigeria. The sons and daughters of Ezinihitte Mbaise usually look forward to coming home December of every year with a view to participate in this cultural activities, thus making the carnival a home coming event for all the sons and daughters of Ezinihitte Mbaise, in Nigeria and the diaspora.